What is Search Engine Optimisation (seo)?

March 5th, 2010 | by admin |

1.What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

2. What good is having a web site if it is not being seen?
90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, for more details visit to www.the20seotools.com recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)… at a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.

As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.

3. Why doesn’t my web site rank very well in the search engines?
Having your web site rank high in the search engines is a science and the rules for search engine optimisation (SEO) are always changing.

Here are some reasons why you may be having poor ranking:

Incorrect usage of the TITLE tag or no TITLE tag content.
Too many occurrences of the same word in a page (spamming).
Missing H1 and H2 heading tag content.
Missing ALT tag content in your graphic links.
No meaningful content in the first 250 characters on each page.
Less than 200 words per page.
Very few pages on your website.
No links from other web sites to your web site (link popularity).

4. How does the Search Engine find websites?
There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from web site designers and optimisers. Most search engines have a “submit your URL” section inviting submissions from Internet users.

The second, and least obvious method of finding websites is to send a “spider” to follow each and every link on, for more details visit to www.offline-promotion.com off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.

5. How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimisation work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.

6. What is my site ranking dependent on?
Site ranking tends to be “cumulative” and is dependent on the following factors:

The specific keyword phrases (search terms) that have been targeted
The overall competitiveness of your industry – how many players are there
Whether you are targeting a regional, national, or international market
How well ranking is monitored and the site tweaked over time for SEO improvement
The progress of your inbound linking campaign
Number of competitor sites achieving new ranking themselves.

micky
http://www.articlesbase.com/seo-articles/what-is-search-engine-optimisation-seo-725724.html

  1. 6 Responses to “What is Search Engine Optimisation (seo)?”

  2. By Holly Mig on Mar 5, 2010 | Reply

    How does Search Engine Optimization (SEO) work?
    How do I optimize my web page so that it shows up on Yahoo! and Google search results pages? How does Search Engine Optimization (SEO) work, and what do I need to do to my web page? Thanks!

  3. By John D on Mar 6, 2010 | Reply

    Search engine optimization is a pretty involved process and methods and opinions can sometimes differ. All search engines use different algorithms to rank how websites are displayed and they are usually kept secret, but some of it is known and can be inferred. Older search engines were much easier to exploit (such as Infoseek) as they often only considered a single page so repetition of keywords and placement of terms could bump you to the top. Newer search engines such as Google use other factors often beyond your control to ensure that the top results are more relevant and trustworthy. There are entire sites and books devoted to search engine optimization which provide various tips, but a lot of it just takes time. There’s no single trick to use.
    References :

  4. By SHADOW777 on Mar 6, 2010 | Reply

    hi
    we have 2 ways to do it
    "White hat" methods
    An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines’ guidelines and/or involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

    White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders, rather than game the system. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical

    "Black hat" methods
    "Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden", either as text colored similar to the background or in an invisible or left of visible div, or by redirecting users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is Black hat as a rule. One well known example is Cloaking, the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.

    Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms or by a manual review of a site.

    One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list. [citation needed]

    you shoud use White hat cause if u use Black hat cause u may be blocked
    References :
    http://en.wikipedia.org/wiki/Seo

  5. By linkme2mrseo on Mar 6, 2010 | Reply

    Google looks at over 100 factors when ranking a page for a term. Content, terms, links coming in, links going out and so on. Not that easy to describe here. You will have to study and master your own SEO method.
    References :
    http://www.mr-seo.com

  6. By tops6543 on Mar 6, 2010 | Reply

    There are books and books and more books written on this topic because there are so many different ways of going about this.

    I’ve found that there are a few different things, or basics, that you can do that in most cases is enough to at least get you in the search results.

    1. Submit your site – http://www.webdev101.com/tips/submit-your-site/

    2. Focus on the basics – http://www.webdev101.com/tips/search-engine-results-page-serp/

    After that it’s all up to you. You have to give your site some time there-after to be crawled by the search engines, but then there are a million tedious and time-consuming steps that can be taken to get you towards the top.

    Notice I didn’t say to the top, because the top results can change daily and you’ve got to keep up to stay up!
    References :

  7. By pleeker on Mar 6, 2010 | Reply

    This forum isn’t really the best place to ask & answer such a detailed question. The answer involves much more than can be described here. That said, the "elevator speech" for how SEO works is this:

    1) There’s no need to submit to crawler-based search engines. They will find your site more quickly once another site links to your site.

    2) Your web site has to be "crawlable" — i.e., search engine spiders must be able to reach your web page and follow your links to reach all the pages you have.

    3) You must have quality, relevant content on your pages. Each page should target a keyword/phrase (or two), and the keyword should appear prominently in the Page Title and on-page text.

    4) You need inbound links (to your site) from other quality web sites in the same industry/niche as yours.

    Crawlability, Content, and Links are the three foundations of SEO. After that, it’s a matter of hard work, marketing, and persistence.
    References :
    http://www.smallbusinesssem.com/

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