Search engine optimisation tips?
April 2nd, 2010 | by admin |What questions need to be answered before optimising a website?
In baby steps: how do you perform the optimisation?
How do you measure the effectiveness after optimisation?
Thanks
I’d recommend you get yourself a copy of Search Engine Optimisation for Dummies, because there’s a lot to it – far more than can be described here. Some key points are;
1). Research your keyword terms, as others have suggested – you can do it here http://freekeywords.wordtracker.com/ . This will give you the commonly searched for variants on your main word. The results you see are usually taken from Yahoo, so to estimate Google results, you need to multiply the results several times. Put these terms in your meta tags, i.e. the title and description tags etc. Also, get them into your main page text. If possible, put your most important keywords in a sub-heading because the search engines will give this greater importance than normal text. If possible, get the most important keyword or phrase into your URL as well because the search engine robots love that.
2). Post quality backlinks around the internet, in directories, and social networking sites, blogs etc. For the latter, take a peek at the page code and make sure they aren’t using the ‘nofollow’ attributes, because this will take away the usefulness of a link. In essence, the search engines rate the importance of a site largely on how much people are ‘talking about it’ across the web – and they are looking for backlinks. Another good tip is to use the most important word or words related to your site in the anchor text of any blog links posted (for example, if you sell horses, when posting a blog comment, in the ‘name’ box, write ‘horses’ and this will become the text that links to your website). This also gives you extra credence with the engines. AVOID RECIPROCAL LINKS – you get credit for links in, but penalised for links out. These days, there are so many places you can post your links across the web that reciprocals aren’t necessary. Also, avoid directories that want you to pay them, or say they will put you on a higher ranking page if you part with $10 etc. It’s an uneccessary waste of money.
That should get you going – good luck!
8 Responses to “Search engine optimisation tips?”
By raysor on Apr 3, 2010 | Reply
Don’t know this in depth but the site needs to be well designed visually, well coded. This should aid human and robot navigation. The code should be W3C compliant and should work in all the different browsers. This is mainly about navigation. A person visiting should not get lost. A robot must be able to read the whole site and not get stuck on broken links, Flash etc.
Optimisation effectiveness is measured by improved placement in the Search engines and more visitors (use statcounter.com or similar) See http://www.ds32.com/
The next thing after SEO is content (interesting and unique) and links (reciprocal) to other GOOD, relevant sites.
The other thing is try to look at your site objectively. Say you were visiting the site yourself: Is it interesting? Do you want to read items? Do you want to go to other pages? This is what you want BEFORE you even start to think about monetising it.
References :
By Tig on Apr 3, 2010 | Reply
Search Engine Optimization is the art of performing a variety of techniques to your website to raise it up search engine rankings, specifically Google who basically dictates how much success your website will have based on its search position for primary keyword. Below are some techniques which must be followed for any web design
References :
http://www.ezdia.com/SEO_techniques_you_must_follow/Content.do?id=496
By chrismastrey on Apr 3, 2010 | Reply
Identify your target market
What terms are they likely to be putting into a search engine? Try using Google AdWords for this kind of thing, have a look at what people are searching for. (See sourcebox for a link to this tool)
Try to incorporate those terms into your website content, in your meta tags and titles.
Keep your site content relevent to your target market, no-one’s going to look twice at your website if it comes up as a result for an unrelated search.
Google counts every link pointing towards your site as a vote in favour of your site. Try writing some articles and having some links pointing towards your site from it.
Make your page as friendly as possible for search engine crawlers. They can read text but not images.
Don’t try any deceptive methods like hidden text, designed only to trick people into visiting your site. Google often blocks websites for this kind of thing and it’s not worth the risk. Plus, it’s not fair on the people using the search engine.
References :
http://www.4psmarketing.com
https://adwords.google.com/select/KeywordToolExternal
By Kevin Wiles on Apr 3, 2010 | Reply
Hi,
Luckily for you i have started a Blog since I have been doing SEO alot of people have asked me for advice and tips so I decded to put them all in my SEO Blog which is full of ideas and great ways to promote your website.
http://www.kevinwiles.co.uk/blog
References :
http://www.kevinwiles.co.uk/blog
By John M on Apr 3, 2010 | Reply
The main question is what are your keyphrases (i.e. what are the phrases that relate to your site and that wll be used by members of the public looking for your services/products).
The biggest area that sites fall down on is the navigation as other posters have mentioned – make sure that every page links to at least one other page (no dead ends). if possible have a sitemap page hat has a link to every page on your site and use an xml sitemap for the search engines – you can manually submit this or use the sitemap command in the robots.txt file on your sitemap.
Chose one (or two) of your phrases and make sure that they appear on the page itself and in the <title> tag.
Don’t repeat the phrase too many times – I find that most pages work well with the phrase towards the beginning of the first paragraph, somewhere in the middle of the page and repeated again at the end (the old presentation idea of telling them what you are about to tell them, then tell them and remind them what you have just told them).
Get some good quality links to the site (if possible to the lower level pages and not just the home page) – contrary to what you may hear, not every link counts and links from "bad areas" can harm your site. One tip is to look for related subject – if you sell rain coats then try to get links from sites selling wellington boots and umbrella’s.
Have a look at the guidelines produced by the search engines (they will al say the same sort of thing) – the Google one is linked to below.
Be prepared to tweak the pages as the search engines change their ranking criteria but what ever you do don’t change the page too often – the engines have to read the page, analyse it and update their databases and it seems that too many changes can trigger a "penalty" on the results.
References :
http://www.forestsoftware.co.uk/do-i-need-a-site-map.html – article about site maps
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769 – Google guidelines
10+ years of SEO and current job as SEO manager.
By gerimar on Apr 3, 2010 | Reply
The first thing you must do is type your keyword in google and see how many search result found in that keyword and that is your competition.300 thousands below is okay.More than 500 thousands to 1 million and above, you have to work hard for good results.I will give you a trick.
Make a question here in yahoo answer example
"10 month old baby problem" Google bots crawls yahoo answer every minutes.After 30 minutes go to google and search for the keyword "10 month old baby problem". If you see it in the 1st or second page of google result, your keyword is easy to optimize.This answer is for educational purposes and not to intend yahoo answer as instruments for SEO.
http://www.g-gogle.com
References :
By harshad on Apr 3, 2010 | Reply
First and the most important question is what efforts can you for your site for optimization.SEO optimization is not easy. It takes lot of hard work. you may find great tips on SEO optimization at http://techniqueofseo.blogspot.com
References :
By John on Apr 3, 2010 | Reply
I’d recommend you get yourself a copy of Search Engine Optimisation for Dummies, because there’s a lot to it – far more than can be described here. Some key points are;
1). Research your keyword terms, as others have suggested – you can do it here http://freekeywords.wordtracker.com/ . This will give you the commonly searched for variants on your main word. The results you see are usually taken from Yahoo, so to estimate Google results, you need to multiply the results several times. Put these terms in your meta tags, i.e. the title and description tags etc. Also, get them into your main page text. If possible, put your most important keywords in a sub-heading because the search engines will give this greater importance than normal text. If possible, get the most important keyword or phrase into your URL as well because the search engine robots love that.
2). Post quality backlinks around the internet, in directories, and social networking sites, blogs etc. For the latter, take a peek at the page code and make sure they aren’t using the ‘nofollow’ attributes, because this will take away the usefulness of a link. In essence, the search engines rate the importance of a site largely on how much people are ‘talking about it’ across the web – and they are looking for backlinks. Another good tip is to use the most important word or words related to your site in the anchor text of any blog links posted (for example, if you sell horses, when posting a blog comment, in the ‘name’ box, write ‘horses’ and this will become the text that links to your website). This also gives you extra credence with the engines. AVOID RECIPROCAL LINKS – you get credit for links in, but penalised for links out. These days, there are so many places you can post your links across the web that reciprocals aren’t necessary. Also, avoid directories that want you to pay them, or say they will put you on a higher ranking page if you part with $10 etc. It’s an uneccessary waste of money.
That should get you going – good luck!
References :