Marketing by Jamie Sene
September 9th, 2010
Marketing by Jamie Sene, JoTo Extreme PR Marketing is actually more essential today than it has ever been before, strictly because the market is bad. When you have a better market you will have more people reaching for your product or service. As the economy weakens, as the economy weakens, you will have less people fishing in that pool, so each person that you capture is much more important. It is harder to do and the way to do that is through marketing. The most common mistake or the largest mistake that most companies will make during a downturn in the economy, is that they cut back on their marketing, which is essentially the wrong thing to do. As the economy worsens, it is harder to get new clients, so what you need to do, is you actually need to market more and it is actually advantageous if you market more during a bad economy, because most people will back off which means your marketing becomes more effective. The clutters lessens, it is the time to pour coals on actually.
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