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3. Back Linking Strategies for Search Engine Optimization – by CI Web Group

When someone does a search on Google, the first thing Google does is locate every site whose meta page title contains the words in that search. It then looks at how many trustworthy links each web page in that result set has and puts the ones with the most trustworthy links on the first page and the ones with the least trust-worthy links at the very end. So once you’ve got the content, then the right page title, it’s all about links.