Keyword Research Basics

September 3rd, 2010 | by admin |

While it’s possible to sell almost any product the Internet has to offer, choosing the right product is the most critical element of your marketing efforts! Ahh. . . your next question. . . How do I go about choosing the right product?

Research – Research – Research

Keyword research is the place to start, as the internet tracks all keywords and the amount of queries for a particular keyword. So while “Britney Spears” has a lot of queries, you really can’t sell “Britney Spears”, but you can sell other well sold items on the Internet like “weight loss” or “work from home”.

Obviously, these are examples of two different types of products, with one being a supplement and another an info product. . . nonetheless they are both hot selling products on the Internet.

How do I know this or how did I find this out? Keywords!

To get your hands on the best keyword research, the best place to start is the foremost leading authority. . . WordTracker. com.

Currently you can get a 1 day free trial. I suggest you take advantage of the free trial and have look around WordTracker, you will not regret it.

There are a few other ways to do keyword research online as well. One of my favorite tools are Google keyword tool. You can find this tool by going to Google and typing in “Google Keyword Tool” and following the directions. Your entry should bring up the amount of previous queries for your keywords searched.

Now that you have a few keyword tools the next place to start is the actual leg work.

Here’s a tip. . . Do you know what the most popular searched word on the Internet is? Everyone’s favorite word – “FREE”

So if you want the most popular terms for a keyword you may want to include the word “free” in front of the actual term. You want to search for the top 3-5 keywords within a particular market. So if you are interested in weight loss, you type in the words “free weight loss”, and there you go. I will use Google Suggest for now.

And here’s the results:

*free weight loss program (7,260,000 queries) *free weight loss diet (7,630,000 queries) *free weight loss equipment (4,050,000 queries) *free weight loss diet plan (1,130,000 queries) *free weight loss diet plans (933,000 queries)

Next step, scroll down in the drop down box to the term the has the most queries “free weight loss diet” (7,630,000 queries) and click on it. Now you have found the top results for that term. The next step is to start clicking on the links. You will see paid results highlighted in yellow and on the right.

Now that you have found the top results for that term you want to do a few things. . . the first is breakout an Excel spreadsheet and list the term and the and the links of the websites for that term. Do this for each term.

You now have the top sites for the top keywords for that market. Visit each site and look for the “sign up to be an affiliate” link (generally located in the footer) but can be in other places, so you may need to look around.

How many queries constitutes a respectable market?

You will hear many opinions regarding this. Some will say a market with as little as 10,000 queries is adequate to market. I would recommend that you use a tool in WordTracker called “top 1000 searches”. More specifically I would consider the first several “RESPECTABLE” (if you know what I mean) markets to start working from.

To find out more about keyword research and Internet marketing please visit: http://www. zooii. com/blog


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