Paperback, Google Advertising Tools
February 28th, 2010 | by admin |
The new edition of this popular book has been updated to address the majority of new users for Google s tools — more business-focused and less technical. The market for Google AdSense and AdWords has changed since the first edition of this book. Nearly every business with a web presence now uses the software, and while the tools are more sophisticated, users in general are less technically inclined. Rather than include more material aimed at programmers, the book s second edition focuses on business best practices for using these tools to help companies, large and small, generate revenue.
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