How to improve google adwords conversion rates?

December 3rd, 2010 | by admin |

I have been working with google adwords for the last few months I have eliminated alot of waste from the companies campaigns but i am wondering what are some suggestions on how to figure out the folllowing:

Write better ad copy to improve click thru rate
figure out what negative key words i should be blocking
if i try a large number of keyword how long should i wait to decide what is working and what to delete?

  1. 2 Responses to “How to improve google adwords conversion rates?”

  2. By responder5 on Dec 3, 2010 | Reply

    The title of the question says how to improve adwords conversion rates
    I think you got confused with conversions & ctr. If you want to improve the CTR then improve ad copy, target keywords and use negative keywords.

    If you want to increase conversions, apart from improving ad copies you should implement conversion tracking code to track conversions and before that optimise the landing page and test different types of landing pages.

    Learn a/b testing and multivariety testing
    Learn how to use tracking code
    Learn how to optimise the landing pages (although the basics might be same but differs from site to site)

  3. By Matt M on Dec 3, 2010 | Reply

    I would give it a month. You can setup multiple campaigns on multiple accounts as well. The benefit to this is you can use some $75 free credits. see here for more info:
    http://www. voltagenewmedia. com/seo/free-75-google-ad-words-creditcoupon/

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