Google Adwords and Small Business Marketing

April 10th, 2010 | by admin |

There are many benefits to Google Adwords, especially when it comes to small business marketing. Companies will do best when they combine Google adwords and email marketing as well as other methods of advertisement. There are many benefits of Google Adwords. First of all, with AdWords you will be able to target your ads to those people who are actually trying to find services or products similar to yours. This makes the entire advertising process easier because your ad will only be seen by people actively looking for what you are selling or providing. Because of this you won’t waste your time showing your ad to those who aren’t really interested in your product or service or those who simply aren’t very likely to buy anything you are selling. The combination of this means that you will receive a return on your marketing investment like you can’t obtain from any other marketing means.

The number of people you will reach is many more than you can probably imagine. The vast majority of United States Internet users see adwords every month and there are many more across the world that do, too. This means the potential reach for your products and services is much more than you could ever hope for without Adwords. Similarly, when you use Adwords you will have a better chance of having individuals subscribe to your email marketing list and will be able to build an amazing marketing campaign based on this opt in list.

Since small businesses are usually on a budget it is really important for marketing to be cost effective. Adwords is actually very cost effective because you have control over your marketing. You may choose to pay for CPM or CPC, which is the difference in impressions or clicks. You choose how much you are willing to pay for each click or ad view, so you are in total control of how much your small business pays for marketing. Since you will be using email marketing in conjunction with this, and that is relatively affordable, you will be able to spend a little more on your most popular adwords. If you are on a strict budget then you can set a daily limit so that when your Adwords’ account reaches that limit in a day’s time it won’t exceed it. Depending on how your budget is and how much business you get you can always edit your Adwords spending limit. The best thing about Google Adwords is that people are presented with your ad at exactly the same time they are looking for information on your product or service.

With your control over Adwords, how much you spend, and the keywords you use then you will not exceed your marketing budget and will be able to grow slowly and on your own schedule. Small businesses should definitely take advantage of this marketing option.

Aaron Goldberg
http://www.articlesbase.com/ppc-advertising-articles/google-adwords-and-small-business-marketing-718542.html

  1. 3 Responses to “Google Adwords and Small Business Marketing”

  2. By Domingochavez on Apr 10, 2010 | Reply

    Where can find a grant? to start a business?
    Oh men, i studied the latest and hottest business trend in the market…the altimate affiliate marketing….using google adwords. The only problem i have is no capital to lunch a massive promotion. For the company i want to promote, for each free loan or mortgage quote requested by someone who clicks from my adwords link to their site, i get paid $60. Now if i invest say $5000 a month paying google 3dollars a click to rank amoung the first possitions, i am looking at a profit potention of about $30000 a month. This might be the begining of my american dream, the only problem is i dont have the money to start my campaigns with google. Does anyone know where i can get a small business grant? or can anyone help? or become an investor?

  3. By BellaDonnaRev on Apr 10, 2010 | Reply

    $30,000 per month X 1 months is $360,000 a year There is NO way you will make that kind of money on what you proposing to do. I truly don’t believe you will earn the $5000.00 per month.

    Also there are no grants for small businesses. Now if you are interested in the truth, here it is. Take it or leave it. Believe it or not.
    f you really want to make a great deal of money. Then listen, and yes I am an authority on entrepreneurship. Contact me if you want to know how I became an authority and no I am not solicting you but rather giving you free advise with no catch.

    Here’s the steps to becoming financailly secure through owning a business.
    1. Identify your passon. What you would do without being paid. What you love to do? Then do your passion.

    2. Next, Assess your skills. If you need additional training or education, get it. Or start working at your passion in a job and learn everything about it, then begin your research on opening a business in your passion. I have found the most successful and richest persons did their passions without forthought to the money they would make and succeeded in it. Read Forbe’s wealthiest list edition.

    3. Read every article, book, and periodical on successful entreprenuers and what made them a success.

    4. Next find a unfulfilled niche or market for your passion and fill that niche by creating a business, home business, firm, company, or non-profit.

    5.Create a comprehensive business and marketing plan and stick to it.Make sure it is a realistic plan. Take it to your local SBA or Score to have them review and critique it for sensibility.

    6. Next, Work very very hard, be honest, keep your intergrity and have excellent customer service skills.

    7. Don’t rush your company’s growth, be wise when deciding whether to expand.

    8. WIth a lot of luck or prayer and wise management and marketing you will succeed.

    NOTE: Amazon.com has numerous books on all these subjects which are how to roadmaps on starting a business, business plans, marketing successfully, and identifying your passion as well as successful entreprenuers and how they became successful.

    Now for funding. If you don’t have the funds to start a business,
    Get a microloan for your local microenterpise organization.

    If you have some or limited funds, after doing all of the above, contact or locate an angel investor and have your professional business plan ready. Their bottom line is high returns on the money. I truly wish you Much Success! If you have any other questions feel free to email me.

    Microenterprise Defined
    AEO and its members have defined microenterprise as a business with five or fewer employees requiring $35,000* or less in start-up capital. AEO estimates that there are over 20 million U.S microenterprises, which represent 17% of all private employment in the U.S. In addition, microenterprise represents a path from poverty to financial security for many low-income individuals.

    * Loans of $35,000 and under are known as microloans.

    Microenterprise Development Industry
    The estimated 600 microenterprise development organizations (MDOs) operating in the U.S. exist to support disadvantaged entrepreneurs as they start or expand their businesses. MDOs can increase the chance of business success by bridging the gap between disadvantaged individuals and the tools they need to start and grow successful businesses. With the help of AEO services, MDOs offer business training, technical assistance, access to capital, and other services to entrepreneurs to assist them in realizing their dream of business ownership. For many low-income entrepreneurs MDOs represent the only opportunity to access the capital and business tools necessary for business start-up.

    An angel investor (known as a "business angel" in Europe, or simply an "angel") is an affluent individual who provides capital for a business start-up, usually in exchange for ownership equity. Unlike venture capitalists, angels typically do not manage the pooled money of others in a professionally-managed fund. However, angel investors often organize themselves into angel networks or angel groups to share research and pool their own investment capital.

    Angel capital fills the gap in start-up financing between the "three F"s (friends, family, and fools) and venture capital. While it is usually difficult to raise more than US$100,000 – US$200,000 from friends and family, most venture capital funds will not consider investments under US$1 – 2 million. Thus, angel investment is a common second round of financing for high-growth start-ups, and accounts in total for more money invested annually than all venture capital funds combined (US$24 billion vs. $22 billion in the US in 2004, according to the University of New Hampshire’s Center for Venture Research).

    Angel investments bear extremely high risk, and thus require a very high return on investment. Because a large percentage of angel investments are lost completely when early stage companies fail, professional angel investors seek investments that have the potential to return at least 10 or more times their original investment within 5 years, through a defined exit strategy, such as plans for an initial public offering or an acquisition. After taking into account the need to cover failed investments and the multi-year holding time for even the successful ones, a typical successful portfolio of angel investments might result in an Internal rate of return of 20-30%. While the investor’s need for high rates of return on any given investment can thus make angel financing an expensive source of funds, cheaper sources of capital, such as bank financing, are usually not available for most early-stage ventures.

    Angel investors are often retired business owners or executives, who may be interested in angel investing for other reasons in addition to pure monetary return. These include wanting to keep abreast of current developments in a particular business arena, mentoring another generation of entrepreneurs, and making use
    References :
    http://www.microenterpriseworks.org/

    http://en.wikipedia.org/wiki/Angel_investor

    http://www.inc.com/guides/start_biz/24011.html

    http://www.entrepreneur.com/money/howtoguide/article52742.html

    http://www.vfinance.com/

    http://www.forbes.com/

    http://www.forbes.com/billionaires/

  4. By imisidro on Apr 10, 2010 | Reply

    If you are looking for investors for your business, one possibility is to contact angel investors. Business 2.0 http://money.cnn.com/2006/02/28/magazines/business2/angelinvestor/index.htm has a very good article on angel investors, what they typically look for, what kind of investments they support, etc.

    You may want to go and pitch your ideas where investors gather. Here are some places where angel investors come and those looking for funding can come and pitch their business plans. Be sure to have a strong business plan and describe what makes your business idea stand apart:

    Angel Capital Association http://www.angelcapitalassociation.org
    Angel’s Forum http://www.angelsforum.com
    Band of Angels http://www.bandangels.com
    Common Angels http://www.commonangels.com
    Keiretsu Forum http://www.k4forum.com
    Launchpad Venture Group http://www.launchpadventuregroup.com
    New World Angels http://www.newworldangels.com
    New York Angels http://www.newyorkangels.com
    Robin Hood Ventures http://www.robinhoodventures.com (charges $250)

    It is hard to find grants to start a business. Unlike the myths that some perpetuate, federal government and even private foundations hardly give grant money for a for-profit business. And yes, grants mean PAPERWORK – lots and lots of it, that is why a cottage industry of grant writers was born.

    Nonetheless, you can go to the Catalog of Federal Domestic Assistance (CFDA) http://www.cfda.gov and Grants.gov http://www.grants.gov – these are two sites created by the federal government to provide transparency and information on grants. Browse through the listings and see if you can find any grant that would support a for-profit venture.

    Even SBA does NOT give out grants. From the SBA website http://www.sba.gov/mostrequesteditems/CON_FAQ2.html

    "The U.S. Small Business Administration does not offer grants to start or expand small businesses, although it does offer a wide variety of loan programs. (See http://www.sba.gov/financing for more information) While SBA does offer some grant programs, these are generally designed to expand and enhance organizations that provide small business management, technical, or financial assistance. These grants generally support non-profit organizations, intermediary lending institutions, and state and local governments."

    Here is a listing of federal grants for small businesses. See if there is any available for individuals for starting a business — THERE’S NONE.
    http://12.46.245.173/pls/portal30/CATALOG.BROWSE_BENEF_RPT.show

    Most of the federal grants are given to specific target groups with specific requirements (e.g. minority business owners involved in transportation related contracts emanating from DOT – Grant#20.905 Disadvantaged Business Enterprises Short Term Lending Program

    Grants are also often given to non profit groups or organizations involved in training or other similar activities (grant 59.043 Women’s Business Ownership Assistance that are given to those who will create women’s business center that will train women entrepreneurs

    I suggest you read the following books to get ideas of how to finance your business:

    Financing Your Small Business http://www.amazon.com/exec/obidos/ASIN/1572484500/powerhomebizguid
    Small Business Financing: How and Where To Get It http://www.amazon.com/exec/obidos/ASIN/0808007386/powerhomebizguid
    Financing the Small Business: A Complete Guide to Obtaining Bank Loans and All Other Types of Financing http://www.amazon.com/exec/obidos/ASIN/1580626815/powerhomebizguid
    The SBA Loan Book http://www.amazon.com/exec/obidos/ASIN/158062202X/powerhomebizguid
    Angel Capital : How to Raise Early-Stage Private Equity Financing http://www.amazon.com/exec/obidos/ASIN/0471690635/powerhomebizguid
    Financing Your Small Business (Barron’s Business Library Series) http://www.amazon.com/exec/obidos/ASIN/0764124897/powerhomebizguid

    For private grants, you may want to check the Foundation Center’s Foundation Grants for Individuals Online http://gtionline.fdncenter.org . It’s a subscription based website ($9.95 per month) but their opening blurb only says that the database is ideal for "students, artists, academic researchers, libraries and financial aid offices." Entrepreneurs are apparently not one of them, so I take it they also don’t have listings of private foundations who give grants to would-be entrepreneurs.
    References :
    http://www.cfda.gov
    http://www.grants.gov
    http://gtionline.fdncenter.org
    http://www.powerhomebiz.com/vol66/grants.htm
    http://www.sba.gov/expanding/grants.html

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